Neil H. Baum, MD, presented “Protecting Your Online Reputation” for the Grand Rounds in Urology audience in May, 2020.
How to cite: Baum, Neil H. “Protecting Your Online Reputation” May, 2020. Accessed Mar 2021. https://grandroundsinurology.com/protecting-your-online-reputation/
Protecting Your Online Reputation – Summary:
Neil H. Baum, MD, Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana, discusses how physicians can best manage their reputation online. He discusses how a doctor’s online reputation requires constant attention, regardless of what kind of practice they are involved in, and outlines what exactly comprises online reputation and why it is important. Dr. Baum further details how in today’s interconnected world 80% of patients screen their doctors on Google, and most patients say that a doctor’s online reputation is a driving factor in their choice. He emphasizes that the best way to improve your online reputation is to ask satisfied patients to leave reviews and make it as easy as possible for them to do so.