How to cite: Mehan RD. “Effectively Leveraging Social Media as a Urologist.” Grand Rounds in Urology. October 2025. Accessed Jan 2026. https://grandroundsinurology.com/effectively-leveraging-social-media-as-a-urologist/
Summary
Rahul D. Mehan, MD, Founder and CEO, East Valley Urology Center, Mesa, Arizona, explores how urologists can effectively use social media platforms to educate patients, share expertise, and address medical misinformation. Dr. Mehan explains that platforms such as Instagram and TikTok have become important sources of health information for patients, and how AI-driven discovery prioritizes relevant short-form content.
He explains why follower counts matter less than clarity, relevance, and engagement. Dr. Mehan reviews engagement data across platforms and describes how TikTok demonstrates particularly strong reach and user interaction. He emphasizes that educational content must align with platform culture and often requires an element of entertainment to sustain attention.
Dr. Mehan shares a four-step framework for creating effective short-form medical videos, focusing on early hooks, visual explanations, practical value, and clear conclusions. Examples from kidney stone prevention content illustrate how physician-generated videos can reach millions of viewers and directly address misinformation that does not align with American Urological Association recommendations.
He also addresses professional considerations, including institutional scrutiny and the importance of understanding local expectations. Dr. Mehan describes how social media has supported patient education, recruitment, and team culture within his practice. He encourages urologists to begin creating content with intention, professionalism, and awareness of context.
About The 12th Urology Today Conference:
Presented by chair Ryan P. Terlecki, MD, FACS, the 12th Urology Today conference was designed to keep urologists, urologic oncologists, and other healthcare providers educated on the most pertinent issues in urology practices. Areas of focus included urologic oncology, men’s health and reconstruction, female urology, pediatric urology, kidney stones and related conditions, and methods of providing the best care amidst the required logistics of the business side of medicine.
ABOUT THE AUTHOR
Rahul D. Mehan, MD, is the Founder and CEO of East Valley Urology Center in Mesa, Arizona. Dr. Mehan is a nationally recognized expert in minimally invasive surgery, hormone optimization, and longevity medicine. His skillset spans robotic surgeries for kidney and prostate cancer, focal therapies such as HIFU, NanoKnife, and TULSA-PRO, and comprehensive men’s health services, including testosterone optimization and vasectomy. Committed to inclusive care, Dr. Mehan also specializes in women’s urology, offering advanced treatment for recurrent UTIs, urinary incontinence, and pelvic floor restoration.
