How to cite: Newmyer J. Urology Service Line Strategy Blueprint. Grand Rounds in Urology. February 2026. Accessed Oct 2026. https://grandroundsinurology.com/urology-service-line-strategy-blueprint/
Summary
Jason Newmyer, MBA, President and CEO, AdventHealth Riverview, Riverview, Florida, presents a strategic framework for building a urology service line using Hillsborough County as a case example. He frames the discussion around evaluating market opportunity, understanding competition, and establishing a plan for market leadership and emphasizes coordinated access, referral pathways, and integrated service delivery as strategic differentiators.
Jason Newmyer reviews the market rationale for Hillsborough County, Florida, including population growth, aging demographics relevant to urologic demand, and a fragmented competitive environment with gaps in comprehensive network solutions. He discusses demand drivers, including oncology, benign prostatic hyperplasia, stone disease, emergency department utilization, chronic disease prevalence, and migration toward minimally invasive and outpatient care. He argues that fragmentation creates opportunity for systems able to improve coordination, convenience, and access.
Opportunities related to referral leakage, recruitment, service differentiation, physician alignment, advanced practice provider leverage, and hub-and-spoke clinic design are outlined. He presents faster access to care, coordinated referral capture, and development of signature capabilities, including prostate oncology and robotics, as components of strategic positioning. Governance and performance measurement are also emphasized, including market share, leakage reduction, time to consult, surgical access, and physician productivity.
Jason Newmyer provides a phased roadmap to market leadership built around access improvements, recruitment, network expansion, and payer or regional partnerships. He highlights physician alignment and deliberate investment as central to building a durable urology service line strategy.
About the 45th Annual Ralph E. Hopkins Urology Seminar
The Annual Ralph E. Hopkins Urology Seminar, also known as the Jackson Hole Seminars, brings together distinguished urologists, clinical researchers, and thought leaders to share wisdom and experience that drives meaningful progress in patient care. Changes occur in medicine and urology on an almost daily basis, so it is imperative that the practicing urologist remains on the cutting edge. Urologists need to keep current on assessing, diagnosing, and treating urologic conditions in the clinical setting. The 45th meeting took place in 2026, focusing on urologic cancers, stone disease, urologic reconstruction, female urology, infertility, emerging surgical techniques, and general urology. 2026 also marked the meeting’s first-ever all-female speaker panel.
ABOUT THE AUTHOR
Jason Newmyer, MBA, is the President and CEO of AdventHealth Riverview, a state-of-the-art hospital in Riverview, Florida. His professional focus is on clinical processes, operations, and growth strategies, achieved through innovation, strategic planning, and technology management.
