Functionalizing the Utility of @X/(Twitter) in Your Practice
Seth A. Cohen, MD, FACS, explores the role of social media, particularly X (formerly Twitter), in enhancing professional development for medical practitioners. In this 11-minute presentation, Cohen explains that X can be a powerful tool for physicians, offering opportunities for networking, research collaborations, patient education, community engagement, and increasing visibility for one’s specialty. He emphasizes that X is a “town square” for modern communication, allowing physicians to share knowledge, advocate for healthcare issues, and keep up to date with the latest research through journal handles and hashtags.
By curating relevant content and maintaining professionalism, physicians can maximize the potential of X while maintaining a work-life balance. The presentation encourages medical professionals to engage thoughtfully with social media to promote their work and foster greater connections in the field.