Dr. Baum

Neil H. Baum, MD, is a Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana. He is the author of Marketing Your Clinical Practice – Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, which was published in 2015, and is the author of numerous other publications on managing a urology practice. In this series, Dr. Baum presents quick tips on a variety of timely, relevant topics for the practicing urologist.

Dr. Baum - Marketing Plan Urology

One-Page Marketing Plan for a Urology Practice (Part 3 of 3)

Neil H. Baum, MD, discusses the result of successful prospecting and conversion as well as how to cultivate “raving fans” of a practice.
Dr. Baum - Marketing Plan Urology

One-Page Marketing Plan for a Urology Practice (Part 2 of 3)

Neil H. Baum, MD, presents three elements of lead capture and conversion in the second part of a urology practice marketing series.
Dr. Baum - Marketing Plan Urology

One-Page Marketing Plan for a Urology Practice (Part 1 of 3)

Neil H. Baum, MD, presents a one-page marketing plan for urology practices in part one of a three-part series.
Dr. Baum - Same-Day Appointments

Practice Efficiency – Same-Day Appointments

Neil H. Baum, MD, touts the customer service and business benefits of offering same-day (and next-day) appointments in a urologic practice.
Dr. Baum - 17 Inches: A Baseball Metaphor for Healthcare

17 Inches: A Baseball Metaphor That Has Healthcare Implications

Neil H. Baum, MD, offers advice on maintaining healthcare standards in a medical practice using a baseball metaphor.
Dr. Baum - Patients First Impression

Creating a Positive First Impression for Every New Patient

Neil H. Baum, MD, discusses the importance of creating a positive first impression for new patients to a urologic practice.
Dr. Baum - Outcomes Measurements

Outcomes Measurements: The Road from Volume to Value

Neil H. Baum, MD, discusses the shifting paradigm in healthcare from volume of services provided to value of services.
Dr. Baum - Inappropriate Patient Requests

Managing Inappropriate Patient Requests

Neil H. Baum, MD, discusses how to tactfully manage inappropriate patient requests related to treatment, medication & other areas of service.
Dr. Baum - Barriers to Exit

Building Your Urologic Castle: Barriers to Exit (Part 2 of 2)

Neil H. Baum, MD, gives suggestions on how urologists can keep patients returning to their practice and prevent their exit.
Dr. Baum - Barriers to Entry

Building Your Urologic Castle: Barriers to Entry (Part 1 of 2)

Neil H. Baum, MD, discusses barriers keeping patients out of a urologic practice and suggests how to make practices more accessible.
Dr. Baum - Financial Toxicity

Improving Your Urology Practice: Addressing Financial Toxicity

Neil H. Baum, MD, discusses financial toxicity and how urologists can help patients navigate the stress associated with medical expenses.
Dr. Baum - At-Home Testing

The Future of Medicine: At-Home Testing

Neil H. Baum, MD, examines the burgeoning field of at-home testing, outlining the pros and cons and the urologic application.
Dr. Baum - M

The Myth of Multitasking

Neil H. Baum, MD, discusses the pitfalls of multitasking and its impact on productivity, and then offers solutions.
Dr. Baum - Advocating for Your Patient

Advocating for Your Patient

Neil H. Baum, MD, discusses reasons for advocating on behalf of a patient with insurance, following a denial of coverage, and explains how.
Dr. Baum - Locum Tenens

Finding a New Perspective with Locum Tenens

Neil H. Baum, MD, presents the advantages of locum tenens, through which a physician works temporarily in another practice.