Dr. Baum

Neil H. Baum, MD, is a Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana. He is the author of Marketing Your Clinical Practice – Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, which was published in 2015, and is the author of numerous other publications on managing a urology practice. In this series, Dr. Baum presents quick tips on a variety of timely, relevant topics for the practicing urologist.

Dr. Baum - Patient Advocacy

Practice Management Advice for the Urologist: Advocating for Your Patient

Neil H. Baum, MD, considers how and why physicians should advocate for their patients in the face of insurance claim denials.
Dr. Baum - Presenter Coach

Improving Your Public Speaking Performance with PowerPoint’s Presenter Coach Tool

Neil H. Baum, MD, explains how urologists can use PowerPoint’s Presenter Coach tool to improve their public speaking skills.
Dr. Baum - Seeing Your Last Patient On Time

Seeing Your Last Patient On Time

Neil H. Baum, MD, advises urologists on how to keep to a schedule, with the goal of seeing the last patient on time, every time.
Dr. Baum - Options Besides Clinical Urology

Recalculating Route: Options Besides Clinical Urology

Neil H. Baum, MD, discusses alternative careers for clinical urologists seeking to utilize their skills in other professional contexts.
Dr. Baum - Marketing Plan Urology

One-Page Marketing Plan for a Urology Practice (Part 3 of 3)

Neil H. Baum, MD, discusses the result of successful prospecting and conversion as well as how to cultivate “raving fans” of a practice.
Dr. Baum - Marketing Plan Urology

One-Page Marketing Plan for a Urology Practice (Part 2 of 3)

Neil H. Baum, MD, presents three elements of lead capture and conversion in the second part of a urology practice marketing series.
Dr. Baum - Marketing Plan Urology

One-Page Marketing Plan for a Urology Practice (Part 1 of 3)

Neil H. Baum, MD, presents a one-page marketing plan for urology practices in part one of a three-part series.
Dr. Baum - Same-Day Appointments

Practice Efficiency – Same-Day Appointments

Neil H. Baum, MD, touts the customer service and business benefits of offering same-day (and next-day) appointments in a urologic practice.
Dr. Baum - 17 Inches: A Baseball Metaphor for Healthcare

17 Inches: A Baseball Metaphor That Has Healthcare Implications

Neil H. Baum, MD, offers advice on maintaining healthcare standards in a medical practice using a baseball metaphor.
Dr. Baum - Patients First Impression

Creating a Positive First Impression for Every New Patient

Neil H. Baum, MD, discusses the importance of creating a positive first impression for new patients to a urologic practice.
Dr. Baum - Outcomes Measurements

Outcomes Measurements: The Road from Volume to Value

Neil H. Baum, MD, discusses the shifting paradigm in healthcare from volume of services provided to value of services.
Dr. Baum - Inappropriate Patient Requests

Managing Inappropriate Patient Requests

Neil H. Baum, MD, discusses how to tactfully manage inappropriate patient requests related to treatment, medication & other areas of service.
Dr. Baum - Barriers to Exit

Building Your Urologic Castle: Barriers to Exit (Part 2 of 2)

Neil H. Baum, MD, gives suggestions on how urologists can keep patients returning to their practice and prevent their exit.
Dr. Baum - Barriers to Entry

Building Your Urologic Castle: Barriers to Entry (Part 1 of 2)

Neil H. Baum, MD, discusses barriers keeping patients out of a urologic practice and suggests how to make practices more accessible.
Dr. Baum - Financial Toxicity

Improving Your Urology Practice: Addressing Financial Toxicity

Neil H. Baum, MD, discusses financial toxicity and how urologists can help patients navigate the stress associated with medical expenses.