Neil H. Baum, MD, is a Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana. He is the author of Marketing Your Clinical Practice – Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, which was published in 2015, and is the author of numerous other publications on managing a urology practice. In this series, Dr. Baum presents quick tips on a variety of timely, relevant topics for the practicing urologist.
Lessons from Ancient Greek Physicians
Neil H. Baum, MD, reviews ancient Greek medicine and considers how early paradigm shifts continue to impact modern medicine.
Treating Erectile Dysfunction – A Novel Option
Neil H. Baum, MD, Professor of Urology at Tulane Medical School, discusses a novel option for treating erectile dysfunction: good nutrition and regular exercise.
Enhancing Your Productivity Using Disposable Cystoscopes
Neil H. Baum, MD, discusses the use of disposable cystoscopes to improve physician productivity.
Managing Chronically Late Patients
Neil H. Baum, MD, offers advice on managing chronically late patients to improve scheduling, staff efficiency, and office productivity.
Ernest Shackleton and Urologic Practices
Neil H. Baum, MD, offers advice to urologists on leading during uncertain times while maintaining excellent patient care.
Generating Patient Referrals
Neil H. Baum, MD, provides thoughtful advice for generating patient referrals from physicians and non-physicians.
Distractions and the Doctor-Patient Relationship
Neil H. Baum, MD, presents on the impact distractions have on the doctor-patient relationship, using car crashes as an analogy.
Enhancing Communication with Physician Colleagues
Neil H. Baum, MD, discusses effective communication with physician colleagues through patient referral letters.
Managing the Chronically Late Patient
Neil H. Baum, MD, discusses techniques for managing chronically late patients to improve productivity in a medical practice.
Patients Come Second
Neil H. Baum, MD, argues that the best way to make a medical practice more successful is to focus on improving the experience of employees.
Neil H. Baum, MD, goes over 4 steps to conduct a medical practice evaluation to help improve a practice’s efficiency or prepare it for sale.
Lessons from LEGO Blocks
Neil H. Baum, MD, considers five lessons medical practices can learn from the successes of the LEGO toy company.
The Future of Medical Marketing
Neil H. Baum, MD, provides 8 suggestions for marketing and promoting a medical practice in 2022 and beyond.
Lyndon Johnson and His Kidney Stone
Neil H. Baum, MD, reflects on how US history & healthcare could have changed had Lyndon Johnson’s kidney stone not been successfully removed.
Bottom Line Shrinking? Check Your EOBs
Neil H. Baum, MD, discusses the importance of reviewing explanations of benefits (EOBs) in a medical practice to ensure appropriate compensation.