Neil H. Baum, MD, presented “Building Your Urologic Castle: Barriers to Entry (Part 1 of 2)” for the Grand Rounds in Urology audience in February 2021.
How to cite: Baum, Neil H. “Building Your Urologic Castle: Barriers to Entry (Part 1 of 2)” February 2021. Accessed Dec 2024. https://grandroundsinurology.com/building-your-urologic-castle-barriers-to-entry-part-1-of-2/
Building Your Urologic Castle: Barriers to Entry (Part 1 of 2) – Summary
In this eight-minute commentary, Grand Rounds in Urology Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School in New Orleans, Louisiana, discusses barriers to potential patients coming to a urologic practice. He suggests ensuring patients have a good initial contact with the receptionist, keeping appointment slots open for emergencies, and being transparent with finances on the practice website. Dr. Baum also suggests having between four- and five-star ratings online, obvious signage to get to the clinic, convenient parking, making the practice handicap-accessible, and having a welcoming reception area and clean bathrooms. He recommends making sure all patients’ questions have been answered at the end of an appointment, returning all calls and emails within 24 hours, and having the option of scheduling appointments online. In summary, he encourages making it easy for a patient to enter a practice.
For more commentary on practice management and telemedicine from Dr. Baum, visit his Improving Your Urology Practice page.
ABOUT THE AUTHOR
Neil H. Baum, MD, is a Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana. He is also a retired urologic surgeon. Additionally, Dr. Baum serves as the Medical Advisor to Vanguard Communications Group. Dr. Baum is the author of Marketing Your Clinical Practice - Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, which was published in 2015. Dr. Baum was the columnist for American Medical News for more than 25 years. Dr. Baum also wrote the popular column, “The Bottom Line,” for Urology Times for more than 20 years. He is a requested speaker each year to the Practice Management Seminar for the American Urological Association (AUA), where he discusses techniques for making urology practices more efficient and more productive. He has written more than 9 books on practice management and over 250 peer-reviewed articles on various urologic topics. Dr. Baum is also the medical advisor to Vanguard Communications Group.
