Neil H. Baum, MD

Neil H. Baum, MD

Tulane University School of Medicine and Louisiana State University Medical School

New Orleans, Louisiana

Neil H. Baum, MD, is a Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana. He is also a retired urologic surgeon and the current Medical Advisor to Vanguard Communications. Dr. Baum is the author of Marketing Your Clinical Practice - Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, which was published in 2015. Dr. Baum was the columnist for American Medical News for more than 25 years. Dr. Baum also wrote the popular column, “The Bottom Line,” for Urology Times for more than 20 years. He is a requested speaker each year to the Practice Management Seminar for the American Urological Association (AUA), where he discusses techniques for making urology practices more efficient and more productive. He has written more than 9 books on practice management and over 250 peer-reviewed articles on various urologic topics.

Articles by Neil H. Baum, MD

Ten Reasons to be Glad You Are a Urologist

GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, shares ten reasons urologists should be glad for picking their profession. He discusses how there is an increasing demand for urologists and a decreasing supply, and the advantages of picking a profession that grants you instant credibility. Dr. Baum also discusses the financial security and personal flexibility of the profession, with urologists in the top 5% of wage earners, no mandatory retirement age, and a lifestyle that can lead to work-life balance. He also discusses opportunities available to urologists and how they can sculpt the kind of practice that you want to have. An additional bonus is the daily ego boost from the many compliments that satisfied patients give, which Dr. Baum demonstrates with his “warm fuzzies” book of patient compliments.

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Disaster Planning for Urology Practices

GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, discusses his personal experience with disasters, and the lessons he has learned from them. While most urology practices do not have a written disaster plan, disruptive disasters are far more frequent than most urologists realize. Dr. Baum shares what happened to his practice when Hurricane Katrina hit New Orleans in 2005. Emphasizing that there are many different types of disasters that can hit anywhere at any time, he suggests writing a contingency plan that includes instructions for both the emergency operation mode and the recovery, discusses the process of notifying patients, staff, and vendors, and covers the importance of transferring expensive medical equipment and medications to safer locations. Dr. Baum also details a basic disaster supply kit and a recovery box.

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Seven Heavenly Virtues in the Urologic Practice

GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, discusses seven best practices for successful urologists to ensure business success, as well as how to cultivate them. Dr. Baum highlights areas such as phone etiquette, response times for phone calls and email, and cleanliness of facilities. He also suggests good habits for improving communication between urologists and patients as well as urologists and referring physicians. Dr. Baum further discusses ways to increase visibility in the community and how to exceed patient expectations.

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Seven Deadly Sins in the Urologic Practice

GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, discusses seven deadly “sins” that can occur in a urologic practice. Dr. Baum covers bad habits, including being unavailable to patients or making them wait an unreasonable amount of time, failing to manage your online reputation, and lack of search engine optimization on a practice’s website. For each of these “sins,” Dr. Baum offers some innovative solutions for conquering them.

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The Butterfly Effect for Urologists

GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, discusses how small changes can have a big impact on a urology practice. He notes the importance of how patients are greeted on the phone, since that is their first impression of the practice. He suggests that practices can improve both the patient experience and efficiency by directing patients to the practice website before they even come to the office. Dr. Baum then highlights the importance of demonstrating empathy and actively listening to patients without interrupting. He also emphasizes the effect that a follow-up phone call can have after the patient has a procedure, even when delivering negative results. According to Dr. Baum, these small actions ripple out and create a butterfly effect across a practice, producing dramatic positive outcomes for patients.

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