Neil H. Baum, MD, presented “Getting Your Practice to the Top of Google” for the Grand Rounds in Urology audience in October 2020.
How to cite: Baum, Neil H. “Getting Your Practice to the Top of Google” October 2020. Accessed Dec 2024. https://grandroundsinurology.com/getting-your-practice-to-the-top-of-google/
Summary:
GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, discusses the all-important Google search in part one of a 2-part series. First, he talks about why Google is the most important search engine. The first page of results captures more than 90% of all clicks, so it is imperative to figure out how to get your clinic onto that first page. Dr. Baum gives an example from his own practice about how he got onto the first page of search results by writing medical blog posts and recording videos about common issues that his patients come to him with.
For more commentary from Dr. Baum, visit his Improving Your Urology Practice page.
ABOUT THE AUTHOR
Neil H. Baum, MD, is a Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana. He is also a retired urologic surgeon. Additionally, Dr. Baum serves as the Medical Advisor to Vanguard Communications Group. Dr. Baum is the author of Marketing Your Clinical Practice - Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, which was published in 2015. Dr. Baum was the columnist for American Medical News for more than 25 years. Dr. Baum also wrote the popular column, “The Bottom Line,” for Urology Times for more than 20 years. He is a requested speaker each year to the Practice Management Seminar for the American Urological Association (AUA), where he discusses techniques for making urology practices more efficient and more productive. He has written more than 9 books on practice management and over 250 peer-reviewed articles on various urologic topics. Dr. Baum is also the medical advisor to Vanguard Communications Group.
