Neil H. Baum, MD, presented “Protecting Your Online Reputation” for the Grand Rounds in Urology audience in May, 2020.
How to cite: Baum, Neil H. “Protecting Your Online Reputation” May, 2020. Accessed Jul 2024. https://grandroundsinurology.com/protecting-your-online-reputation/
Protecting Your Online Reputation – Summary:
Neil H. Baum, MD, Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana, discusses how physicians can best manage their reputation online. He discusses how a doctor’s online reputation requires constant attention, regardless of what kind of practice they are involved in, and outlines what exactly comprises online reputation and why it is important. Dr. Baum further details how in today’s interconnected world 80% of patients screen their doctors on Google, and most patients say that a doctor’s online reputation is a driving factor in their choice. He emphasizes that the best way to improve your online reputation is to ask satisfied patients to leave reviews and make it as easy as possible for them to do so.
ABOUT THE AUTHOR
Neil H. Baum, MD, is a Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana. He is also a retired urologic surgeon. Additionally, Dr. Baum serves as the Medical Advisor to Vanguard Communications Group. Dr. Baum is the author of Marketing Your Clinical Practice - Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, which was published in 2015. Dr. Baum was the columnist for American Medical News for more than 25 years. Dr. Baum also wrote the popular column, “The Bottom Line,” for Urology Times for more than 20 years. He is a requested speaker each year to the Practice Management Seminar for the American Urological Association (AUA), where he discusses techniques for making urology practices more efficient and more productive. He has written more than 9 books on practice management and over 250 peer-reviewed articles on various urologic topics. Dr. Baum is also the medical advisor to Vanguard Communications Group.
