Neil H. Baum, MD, presented “Ten ‘Never-Evers’ in a Urology Practice (Part 1)” for the Grand Rounds in Urology audience in July 2020.
How to cite: Baum, Neil H. “Ten ‘Never-Evers’ in a Urology Practice (Part 1)” July 2020. Accessed Dec 2024. https://grandroundsinurology.com/ten-never-evers-in-a-urology-practice-part-1/
Ten “Never-Evers” in a Urology Practice (Part 1) – Summary:
GRU contributing editor Neil H. Baum, MD, Clinical Professor of Urology at Tulane Medical School, offers five suggestions on things to avoid in a urology practice. His first suggestion is that doctors should never turn their backs on their patients in the examination room. Secondly, he discusses the importance of staying present during discussions with patients. He recommends that doctors should never put their hand on the doorknob before asking the patient if there is anything else. Next, he talks about why you should never allow pharmaceutical representatives into your practice when you are also seeing patients, as it can be very discouraging for the patients. He also emphasizes the importance of never making patients use a phone tree. Give them access to a real person as soon as possible. Finally, he urges doctors to keep their websites up to date even if this means outsourcing the task.
For more commentary from Dr. Baum, visit his Improving Your Urology Practice page.
ABOUT THE AUTHOR
Neil H. Baum, MD, is a Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana. He is also a retired urologic surgeon. Additionally, Dr. Baum serves as the Medical Advisor to Vanguard Communications Group. Dr. Baum is the author of Marketing Your Clinical Practice - Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, which was published in 2015. Dr. Baum was the columnist for American Medical News for more than 25 years. Dr. Baum also wrote the popular column, “The Bottom Line,” for Urology Times for more than 20 years. He is a requested speaker each year to the Practice Management Seminar for the American Urological Association (AUA), where he discusses techniques for making urology practices more efficient and more productive. He has written more than 9 books on practice management and over 250 peer-reviewed articles on various urologic topics. Dr. Baum is also the medical advisor to Vanguard Communications Group.
