Neil H. Baum, MD, presented “The Butterfly Effect for Urologists” for the Grand Rounds in Urology audience in August 2020.
How to cite: Baum, Neil H. “The Butterfly Effect for Urologists” August 2020. Accessed Dec 2024. https://grandroundsinurology.com/the-butterfly-effect-for-urologists/
The Butterfly Effect for Urologists – Summary:
GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, discusses how small changes can have a big impact on a urology practice. He notes the importance of how patients are greeted on the phone, since that is their first impression of the practice. He suggests that practices can improve both the patient experience and efficiency by directing patients to the practice website before they even come to the office. Dr. Baum then highlights the importance of demonstrating empathy and actively listening to patients without interrupting. He also emphasizes the effect that a follow-up phone call can have after the patient has a procedure, even when delivering negative results. According to Dr. Baum, these small actions ripple out and create a butterfly effect across a practice, producing dramatic positive outcomes for patients.
For more commentary from Dr. Baum, visit his Improving Your Urology Practice page.
ABOUT THE AUTHOR
Neil H. Baum, MD, is a Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana. He is also a retired urologic surgeon. Additionally, Dr. Baum serves as the Medical Advisor to Vanguard Communications Group. Dr. Baum is the author of Marketing Your Clinical Practice - Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, which was published in 2015. Dr. Baum was the columnist for American Medical News for more than 25 years. Dr. Baum also wrote the popular column, “The Bottom Line,” for Urology Times for more than 20 years. He is a requested speaker each year to the Practice Management Seminar for the American Urological Association (AUA), where he discusses techniques for making urology practices more efficient and more productive. He has written more than 9 books on practice management and over 250 peer-reviewed articles on various urologic topics. Dr. Baum is also the medical advisor to Vanguard Communications Group.
