Neil H. Baum, MD, presented “Getting Your Practice to the Top of Google – Part 2” for the Grand Rounds in Urology audience in October 2020.
How to cite: Baum, Neil H. “Getting Your Practice to the Top of Google – Part 2” October 2020. Accessed Nov 2024. https://grandroundsinurology.com/getting-your-practice-to-the-top-of-google-part-2/
Summary:
In the second installment of a 2-part series, GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, offers advice about how urologists can get their practice onto the first page of Google search results. To make the most of advertising dollars with Google, it is necessary to have some understanding of search engine optimization (SEO). One of the best ways for a urologist to improve their SEO is to start blogging about their practice. Dr. Baum explains what this entails and how to do it well, highlighting the importance of word choice and noting that medical terminology is not as effective as catchy or humorous titles for getting eyeballs onto a blog. One of the most important steps for improving a urology practice’s SEO is to connect the blog to the practice’s website, so that potential patients can find it easily. Dr. Baum also offers some advice on how to come up with new content, as the most effective blogs have new posts at least once a month.
For more commentary from Dr. Baum, visit his Improving Your Urology Practice page.
ABOUT THE AUTHOR
Neil H. Baum, MD, is a Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana. He is also a retired urologic surgeon. Additionally, Dr. Baum serves as the Medical Advisor to Vanguard Communications Group. Dr. Baum is the author of Marketing Your Clinical Practice - Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, which was published in 2015. Dr. Baum was the columnist for American Medical News for more than 25 years. Dr. Baum also wrote the popular column, “The Bottom Line,” for Urology Times for more than 20 years. He is a requested speaker each year to the Practice Management Seminar for the American Urological Association (AUA), where he discusses techniques for making urology practices more efficient and more productive. He has written more than 9 books on practice management and over 250 peer-reviewed articles on various urologic topics. Dr. Baum is also the medical advisor to Vanguard Communications Group.
