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Neil H. Baum, MD, is a Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana. He is the author of Marketing Your Clinical Practice – Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, which was published in 2015, and is the author of numerous other publications on managing a urology practice. In this series, Dr. Baum presents quick tips on a variety of timely, relevant topics for the practicing urologist.