Neil H. Baum, MD

Neil H. Baum, MD

Tulane University School of Medicine, Louisiana State University Medical School, Vanguard Communications Group

New Orleans, Louisiana

Neil H. Baum, MD, is a Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana. He is also a retired urologic surgeon. Additionally, Dr. Baum serves as the Medical Advisor to Vanguard Communications Group. Dr. Baum is the author of Marketing Your Clinical Practice - Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, which was published in 2015. Dr. Baum was the columnist for American Medical News for more than 25 years. Dr. Baum also wrote the popular column, “The Bottom Line,” for Urology Times for more than 20 years. He is a requested speaker each year to the Practice Management Seminar for the American Urological Association (AUA), where he discusses techniques for making urology practices more efficient and more productive. He has written more than 9 books on practice management and over 250 peer-reviewed articles on various urologic topics. Dr. Baum is also the medical advisor to Vanguard Communications Group.

Disclosures:

Talks by Neil H. Baum, MD

My Experience with a Jehovah’s Witness Patient

My Experience with a Jehovah’s Witness Patient

Posted by | Oct 2020

GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, shares his experience treating a Jehovah’s Witness patient, and how he managed to balance the patient’s health with his and his family’s faith. The patient was undergoing a radical nephrectomy and, due to proscriptions of his religion, his son did not want him to receive any blood transfusions during the operation. However, when his family was not around, the patient said he was not as religious as his son and would like a blood transfusion if it were medically necessary. During the surgery, the patient lost a significant amount of blood and did need a blood transfusion, which he received, and Dr. Baum describes how he navigated the delicate situation of saving his patient without directly informing his family how he did so. Was it better to tell the truth or lie to protect his patient? He discusses the ethics behind the decision that he made and the lessons that he learned from it.

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Ten Reasons to be Glad You Are a Urologist

Ten Reasons to be Glad You Are a Urologist

Posted by | Sep 2020

GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, shares ten reasons urologists should be glad for picking their profession. He discusses how there is an increasing demand for urologists and a decreasing supply, and the advantages of picking a profession that grants you instant credibility. Dr. Baum also discusses the financial security and personal flexibility of the profession, with urologists in the top 5% of wage earners, no mandatory retirement age, and a lifestyle that can lead to work-life balance. He also discusses opportunities available to urologists and how they can sculpt the kind of practice that you want to have. An additional bonus is the daily ego boost from the many compliments that satisfied patients give, which Dr. Baum demonstrates with his “warm fuzzies” book of patient compliments.

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Disaster Planning for Urology Practices

Disaster Planning for Urology Practices

Posted by | Sep 2020

GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, discusses his personal experience with disasters, and the lessons he has learned from them. While most urology practices do not have a written disaster plan, disruptive disasters are far more frequent than most urologists realize. Dr. Baum shares what happened to his practice when Hurricane Katrina hit New Orleans in 2005. Emphasizing that there are many different types of disasters that can hit anywhere at any time, he suggests writing a contingency plan that includes instructions for both the emergency operation mode and the recovery, discusses the process of notifying patients, staff, and vendors, and covers the importance of transferring expensive medical equipment and medications to safer locations. Dr. Baum also details a basic disaster supply kit and a recovery box.

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Seven Heavenly Virtues in the Urologic Practice

Seven Heavenly Virtues in the Urologic Practice

Posted by | Sep 2020

GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, discusses seven best practices for successful urologists to ensure business success, as well as how to cultivate them. Dr. Baum highlights areas such as phone etiquette, response times for phone calls and email, and cleanliness of facilities. He also suggests good habits for improving communication between urologists and patients as well as urologists and referring physicians. Dr. Baum further discusses ways to increase visibility in the community and how to exceed patient expectations.

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Seven Deadly Sins in the Urologic Practice

Seven Deadly Sins in the Urologic Practice

Posted by | Sep 2020

GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, discusses seven deadly “sins” that can occur in a urologic practice. Dr. Baum covers bad habits, including being unavailable to patients or making them wait an unreasonable amount of time, failing to manage your online reputation, and lack of search engine optimization on a practice’s website. For each of these “sins,” Dr. Baum offers some innovative solutions for conquering them.

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