Neil H. Baum, MD, presented “Enhancing Referrals from Other Physicians and Non-Medical Referral Sources” for the Grand Rounds in Urology audience in November 2020.
How to cite: Baum, Neil H. “Enhancing Referrals from Other Physicians and Non-Medical Referral Sources” November 2020. Accessed Feb 2021. https://grandroundsinurology.com/enhancing-referrals-from-other-physicians-and-non-medical-referral-sources/
GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, shares how to enhance referrals from other physicians and non-medical sources. Developing relationships with referring physicians form a key pillar in building a successful practice. Dr. Baum discusses how prompt replies make it more likely for physicians to continue referring to your practice. He also gives tips on how to improve the communications process with referrers, how to manage possible interruptions, and when to update them on patients they referred. Dr. Baum suggests that specialists send out a newsletter to referring physicians to keep them updated on changes or developments to their specialty, as well as to introduce themselves to new physicians who start practicing in their area. He also notes the importance of non-medical referrals and how to enhance these relationships. Finally, he emphasizes that, although gifts are not usually a main reason for someone to give a referral, if they are used they should be memorable.
For more commentary from Dr. Baum, visit his Improving Your Urology Practice page.