Neil H. Baum, MD, presented “Getting Your Practice to the Top of Google” for the Grand Rounds in Urology audience in October 2020.

How to cite: Baum, Neil H. Getting Your Practice to the Top of Google” October 2020. Accessed Feb 2021.


GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, discusses the all-important Google search in part one of a 2-part series. First, he talks about why Google is the most important search engine. The first page of results captures more than 90% of all clicks, so it is imperative to figure out how to get your clinic onto that first page. Dr. Baum gives an example from his own practice about how he got onto the first page of search results by writing medical blog posts and recording videos about common issues that his patients come to him with.

For more commentary from Dr. Baum, visit his Improving Your Urology Practice page.